Plant-rich diets: barriers and opportunities

Plant-rich diets offer multiple benefits: from healthier diets rich in fibre and lower in saturated fats; lower emissions and environmental impacts; to benefits for our food security; and reducing the suffering of animals on factory farms.

In the latest episode of the Gag Big Ag podcast, Nicola speaks to Claire Ogley, Head of Campaigns, Policy and Research at The Vegan Society, to talk about barriers and opportunities for the plant-rich transition.

Shifting to more plant-rich diets is not just down to individuals. For many people the choices available, and our food environments, make these changes very difficult. We need political leadership, Claire explains, which is why The Vegan Society has partnered with Foodrise, Plant Based Health Professionals and others on the Ten Point Plan for Plant-Rich Diets. This is a set of policy proposals ranging from retailer targets to public procurement, aimed at increasing consumption of fruit, vegetables, nuts and legumes.

We also do some much needed myth-busting around the “nanny state” argument, and find that most people are, in fact, in favour of regulation on food. And we discuss the exciting news that Hackney's new mayor has pledged to ban meat and dairy advertising on council-controlled sites. Claire sees this as a strong statement against the dominance of Big Ag, and hopefully a first step towards a wider push to dismantling the power of this industry. We look at other measures councils can take to promote a plant-rich transition.

Next
Next

3.5 million tonnes of shit: why big chicken ads stink