Just as tobacco advertisers used doctors and babies to sell cigarettes, advertisers promoting meat from factory farming use an array of familiar tactics to conceal the harms caused by their product.

As the Hazardous Advert Investigation Team (HAIT), we are tasked with protecting our streets from adverts that promote food and drink that comes from factory farmed animals.

From Amsterdam to Hackney, councils are taking action to end advertising for one of the most destructive industries on the planet: Industrial Animal Agriculture, or Big Ag.